giovedì 23 luglio 2009

Mario Calabresi al Working Capital Camp. Il cerchio e la botte: lezione sull'innovazione in Italia

"Non lo abbiamo mai fatto. ...allora non si può fare" così racconta Mario Calabresi, il nuovo direttore della "la stampa" di Torino, le sue prime difficoltà ad innovare.
Pubblicando con una copertina intitolata "L'AFRICA" (curata da Bob Geldof) ha rotto gli schemi, ha innovato.
Interessante quanto Mario Calabresi racconta nel video clip.

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